The Impact of the Rai Bersinar Group’s Quail Farming Program on Community Empowerment and the Sustainability of the BNN-Assisted Village in Slarang Village, Cilacap Regency
Keywords:
community empowerment, post-rehabilitation, IBM, CSR, quail farming, assisted villageAbstract
This study aims to analyse the impact of the quail farming program implemented by the Rai Bersinar Group on community empowerment and the sustainability of the assisted village in Slarang Village, Cilacap Regency. The program has evolved within the framework of post-rehabilitation assistance provided by the National Narcotics Board (BNN) of Cilacap Regency through Community-Based Intervention (IBM), alongside Corporate Social Responsibility (CSR) support from Pertamina Integrated Terminal Cilacap. The study employed a descriptive qualitative approach with a case study design. Data were obtained through in-depth interviews with key informants, field observation, and a review of program documents, and were subsequently analysed using an interactive model involving data condensation, data display, and conclusion drawing. The findings indicate that the program’s impact is more pronounced in social than in economic terms. On the social dimension, the program provides a space for productive activity, fosters responsibility, strengthens group cooperation, and supports the social reintegration of post-rehabilitation clients. On the economic dimension, however, the benefits remain limited because most of the proceeds are still used to cover the operational costs of the farming activities, while product processing and marketing have yet to develop optimally. Even so, the continuity of the group’s activities suggests that the program has become part of the productive life of the assisted village and has reinforced the institutional image of Slarang Village as an active and high-achieving village under BNN guidance. This study underscores that community-based empowerment programs for vulnerable groups should not be assessed solely in terms of income generation, but also in terms of their capacity to build productive routines, social capacity, and sustainable local institutions.
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